Ikea have recruited a real life princess to help them advertise their new mattress guide that aims to help anyone “sleep like a princess”.
The Swedish company have hired Princess Xenia Gabriela Florence Sophie Iris of Saxony for its new advertising campaign for its Sultans beds range and its free mattress guide which is designed to help you find the best mattress for your sleeping habits, such as whether you’d be better with a spring or foam mattress.
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| Ikea's princess in front of some mattresses |
As well as the print campaign, Ikea are also teaming up with Absolute Radio where different presenters will host their shows from their bed and give listeners a chance to win Ikea vouchers so they can go and get their own brand new mattress and other furniture items.
