Following on from yesterdays post about the story of The Princess and The Pea, a colleague reminded me of a recent advertising campaign ran by Sky which retold various fairy tales to advertise their broadband services. If you haven't guessed by now, one of these was the story of a prince, a princess, a pile of mattresses and a pea.
This clever marketing campaign by Sky featured a number of fairy tales including Aladdin, the Frog Prince and Little Red Riding Hood. As well as adverts there was print media that also continued the fairy tale theme and took shots at its competitors services.
